I joined Conexiant at the start of its rebrand to spearhead the development and execution of marketing strategies focused on brand awareness, lead generation, and demand creation, driving measurable growth across B2B and B2C audiences. Managing a marketing budget exceeding $200K and leading campaigns across email, social, Google Ads, and programmatic buying, I drove a significant increase in relevant web traffic, leading to higher conversions and directly providing leads to sales. Additionally, I onboarded a new DSP and strategically reallocated ad spend to better target qualified leads, reducing costs while enhancing sales team efficiency. I also contributed to launching a dedicated B2B website to improve SEO performance and foster targeted engagement with business clients.